UI/UX DESIGN SERVICES

To make the best design decisions, our team starts with empathizing with your customers. The first step we take is creating a UX persona, which is a fictional character that represents traits and qualities of potential users. We assume what age, gender, family situation, employment status and other characteristics your customers might have. By studying your potential users, Blackthorn Vision experts identify their needs and goals in relation to your product.

Despite their fictitious nature, personas are grounded on objective data, which is obtained via interviews with potential users and other observational methods. We conduct deep structured research, which can be both qualitative and quantitative, to collect as much objective information as possible. Our team creates a summary of challenges, frustrations, and pain points experienced by users in relation to your product. If possible, Blackthorn Vision specialists conduct competitor analysis, gather quotes from real customers, and systematize all the information for use at the next stage.

After comparing our assumptions with real-world data about target users, we synthesize the information that has been previously obtained. At the ideation stage, our team comes up with as many ideas for the solution as possible. Eventually, we pick the best and most essential product features to meet both user needs and client requirements.

Prototyping is prioritized within a UCD process. We share prototypes with customers, the development team, and stakeholders to receive as much feedback as possible. This information is further used as guidance. In other words, prototyping is about putting our ideas to the test, which lets us gain a deeper understanding of the user demands, eliminate possible pitfalls, and accomplish client goals.

After making several iterations of a prototyped design, our team sees how effectively the design solves customer pain points. Blackthorn Vision always follows responsive design practices and keeps an eye on the latest trends to craft an intuitive interface. We aim to create and support your unique brand identity. In short, this step is all about making a consistent, appealing, and clear design for your company.

The design phase itself is not the end goal. Since we see design as an opportunity to solve problems and ensure an optimal experience, our team conducts thorough qualitative, quantitative, remote, and in-person testing. It helps us see what works well and what needs further improvement, and enhance your product as much as possible to get more satisfied users.

Blackthorn Visions offers a set of deliverables to facilitate communication, document work, and provide artifacts at different stages of the design process. When requested, we provide persona descriptions, empathy and user journey maps, and user flows. During the design phase, we produce sketches and prototypes, wireframes, architecture diagrams, mockups, style guides, and specifications. The results of testing are delivered in the form of research presentation, usability or analytics reports, and UX audits.