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Software product discovery services

We run research and analysis to build foundations that align business goals with market realities and turn your idea into a product. 

Other expertises:
BUSINESS ANALYSIS UI/UX design DESKTOP DEVELOPMENT
Product Discovery

What we offer

Product discovery is a starting point of digital product development. It’s a complex process that includes several stages – each one with its purposes and outcomes. The uniting mission is to define and understand the end user and develop an app that fits the market, meets user expectations, and remains competitive.

The discovery phase reveals all the strongest and the weakest sides of your product idea. Working with them eliminates turnarounds in the future, removes unnecessary features, improves the design, and reduces other time and money-consuming actions. After the discovery process, you’ll have an outline for the main features of your product, prototypes, cost and time estimates, and team composition recommendation.

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Got a product idea but not sure where to start?

We turn ideas into actionable plans, built on data and tailored to real-world needs.

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Our software product discovery services

  • Product discovery phase

    Discovery phase services for product development have, at their core, thorough research to clarify your product’s vision, target audience, and market landscape. We identify potential challenges and opportunities, ensuring your product finds its niche. This research serves as the foundation for all future product decisions, guiding strategy and execution.

  • Proof of concept

    Prototyping and testing validate your concept early on. By assessing core functionality and identifying potential risks, we help mitigate unnecessary costs and mistakes. Early testing ensures that your decisions are informed, reducing the chance of missteps later in the development process.

  • UI/UX prototyping

    Our UI/UX prototyping process brings your product to life before its official release. Providing discovery phase services, we focus on creating intuitive, user-friendly designs, relying on continuous user feedback to refine and enhance the product. Each iteration brings the product closer to market-readiness, making it more competitive and user-oriented.

  • MVP development

    We develop and launch a Minimum Viable Product (MVP) to gather real-world user feedback. This input allows for rapid iterations, enabling us to refine features and add functionality as needed. Our Agile approach to discovery phase services ensures flexibility, allowing your product to evolve effectively based on user insights.

  • Software audit

    Our software audit process ensures the highest levels of maintainability. We conduct a comprehensive review of the software’s architecture, infrastructure, and codebase. By addressing audit recommendations early, we improve your software’s reliability and long-term performance.

  • Software development consulting

    With our product discovery software consulting, you get expert recommendations tailored to your project. We offer clear, actionable advice on technology stacks, methodologies, and best practices. This guidance helps streamline the development process, ensuring you’re prepared for a successful market entry.

  • Product discovery service: Deliverables you will get

    As a result, after a project discovery stage, you get from us certain deliverables. They will be your road map during the development process and all the decisions regarding it.

    Interactive prototypes
    The core pages of your product and its functionality are tested with clickable prototypes. The pages look exactly like the ones of the future app. The prototype development relies on a deep UX analysis.

    Time and cost estimates
    The time and cost estimate we provide you with is complex but easy to understand. It’s decided by features so that you can be flexible and completely aware of all the parts of the development process, and manage your investments properly.

  • Core features

    We provide you with a list of the main functionality of your product. With it, you can enter the market and start collecting feedback and getting your audience. All the additional and optional features might be added as updates.

    Team composition recommendation
    Having a core features list, we can get a picture of a tech stack and give you recommendations for composing a development team. We rely on your resources and time and cost estimates.

    Product specification
    It’s a complex, detailed, and well-structured document that outlines the idea of the product and its purpose. It includes the requirements we’ve discovered, data we’ve collected, and lists we’ve composed during product discovery services.

Benefits of our product discovery service

  • Lower risks

    Our comprehensive approach minimizes uncertainties by thoroughly vetting the product idea through market research, competitor analysis, and stakeholder feedback. This proactive strategy mitigates the likelihood of costly revisions or market misalignment. By understanding customer needs and industry trends early, you reduce the chance of launching a product that underperforms or fails to meet expectations.

  • Reduced cost

    Focusing on essential features during the initial stages allows for smart budgeting and resource allocation. Our phased development strategy enables you to launch quickly, learn from real user feedback, and scale the product later without wasting resources on features that don’t add immediate value. This lean approach helps control costs while still delivering impactful product discovery solutions.

  • Data-powered decisions

    Our in-depth analysis, from market research to user persona development, empowers you with actionable insights. You’ll have a clear understanding of your target market and user expectations, enabling you to base product decisions on hard data rather than assumptions. This allows for a more strategic roadmap that adapts to evolving market conditions.

  • Clear estimate

    We provide precise timelines and cost projections broken down by key milestones and deliverables. This enables more effective project management, including aligning with investors, planning marketing initiatives, and preparing for product launch. Transparency in these estimates allows for better risk management and informed decision-making throughout the product lifecycle.

Our software product discovery process

  • 01

    Approval

    The product discovery framework starts by evaluating the business environment by defining the product’s business goals and objectives, as well as its industry context. This includes conducting thorough market research, analyzing competitors, and profiling target users to ensure the product aligns with the market’s demands and the company’s strategic direction.

  • 02

    Requirement analysis

    This stage is less technical and more about the idea behind the product. We meet stakeholders and interview them about their expectations and what they want to achieve with releasing this product. If they’ve conducted any research or survey and have data to share, we ask them to do so. As an outcome, we have a unique business model.

  • 03

    Data analysis and road mapping

    The next step is meticulous work with all the data we possess — from our research and the client. It also includes technical documentation and competitor analysis. Then we come up with the best solution regarding tech stack and architecture. In the end, we create an estimate of time and costs. All these outcomes build a road map aimed to guide a client and a development team.

  • 04

    Results presentation

    When the job is done, we organize another meeting to present the results and provide the client with all the documentation. The meeting includes answering all the questions and making all the clarifications. After the meeting, the client is ready to move to the development process itself.

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Don’t rely on guesswork

Contact us and we’ll provide you with a development strategy.

Daryna Chorna

Customer success manager

Review Presentation

Product discovery service can help you avoid

  • 01

    Identifying market needs and opportunities

    Launching a product without understanding the market can result in wasted resources and financial losses; it’s like walking blindly. Still, many teams skip early research and miss key trends, user pain points, or competitive gaps. We conduct in-depth analysis, combining user interviews, competitor mapping, and industry insights, to spot genuine needs and develop a solution that aligns with the market.

  • 02

    Validating product ideas and concepts

    Assumptions about user needs often fall short when tested in real-world conditions. Building on unproven ideas can result in costly and time-consuming rework. Guesswork is not excusable for businesses. We help validate your concept early by prototyping and gathering user feedback, ensuring that your idea solves the right problem for the real users before development begins.

  • 03

    Reducing time to market

    Unclear requirements and shifting priorities delay launches and inflate budgets. Without a defined scope, teams spend time correcting misaligned features, which delays their time-to-market. We streamline the discovery phase by outlining clear product goals, user stories, and technical constraints, enabling faster and more focused development with fewer pivots.

  • 04

    Enhancing user experience and engagement

    Even the best features fall short if they fail to meet user expectations. Poor usability, confusing workflows, and a lack of personalisation can lead to lower retention. We make UX our top priority from day one, mapping user journeys, building wireframes, and testing early designs to create experiences that engage and retain your audience.

  • 05

    Mitigating development risks

    Rushed planning leads to unclear specifications, scope creep, and misaligned expectations. These issues can derail timelines and budgets. We mitigate risks by defining key assumptions, setting measurable goals, and creating a shared roadmap for your team and stakeholders, ensuring everyone works toward the same outcome. Constant communication helps everyone remain updated.

  • 06

    Aligning product vision with business goals

    Tech teams and business units often operate in silos, leading to products that lack strategic fit. Features may be built, but value isn’t delivered — a costly and disappointing loss. We bridge the gap by aligning product decisions with your business strategy—whether that’s driving revenue growth, acquiring users, or achieving market differentiation—ensuring the product moves the business forward.

What our clients say

4.8

  • Berkeley Lights  

    VP of Software 

    USA

    “Blackthorn Vision has been involved from the beginning. They’ve done almost all the software development on this product. Their professionalism distinguishes them. Blackthorn Vision’s teammates are good listeners and good workers.” 

  • ANC

    Chief technology officer

    USA

    “They work to help develop our company instead of only being a third-party service provider. As a result, they've become a part of our company, which is very cool. Blackthorn Vision has shown that they're willing to go beyond the call of duty to do their job.” 

  • Sensia 

    Digital Architect, Web-Based IoT Platform 

    USA

    “The quality of the work and engagement has been so good. They go beyond simply executing a task, story or test and are genuinely interested in understanding what the end user wants/needs.”  

  • Index.dev 

    Director of Technical Recruitment & AMD Team 

    UK

    “One of the most impressive facts about Blackthorn is that they are very sustainable and stable partner. Good communication, good dedication for their job, and taking a lot of responsibility on their project.” 

What makes us a great choice for software product discovery services

  • 01

    Dedication to client’s success

    We are not just another product discovery services provider; we are your strategic partner. Our team immerses itself in your project, working alongside you to drive success. By anticipating potential roadblocks and providing proactive solutions, we ensure your project stays on course. Our focus is on long-term value creation, ensuring that your business scales and succeeds. That’s why our customer satisfaction score reaches 95% with an average engagement of 5+ years.

    01 /04
  • 02

    Proven
    expertise

    We’ve been building up tech expertise since 2009. With over a decade of industry experience, Blackthorn Vision’s experts possess the technical and strategic know-how to navigate complex development challenges. Our proficiency extends beyond conventional technologies, enabling us to offer cutting-edge solutions tailored to your industry’s specific needs. This versatility ensures that you benefit from software product discovery services that best align with your goals.

    02 /04
  • 03

    Unique
    talents

    We cultivate talent that pushes boundaries and embraces innovation. Our recruitment practices ensure that only top-tier engineers, with both academic excellence and hands-on experience, join our ranks. Additionally, we foster continuous learning and development within our team, ensuring our talent stays ahead of industry trends. Our high retention rates demonstrate a workplace where passion and expertise thrive.The pursuit of excellence earned us a reputation as a reliable employer that keeps retention at 87%, with 1/5 of employees engaged for 7+ years.

    03 /04
  • 04

    Strong corporate
    culture

    Our collaborative, values-driven culture is central to how we operate. We believe that open communication fosters innovation and accountability. Our team is committed to building meaningful, long-term relationships with clients, driven by shared values of integrity, transparency, and commitment. This cultural alignment makes us a product discovery services partner you can trust from the first meeting to project completion and beyond.

    04 /04

Software product discovery: FAQ

  • What is product discovery?

    It is the first stage of product development. This stage intends to collect information about the project to define its vision, aims, and scope. After the product discovery, software development goes smoothly, and the client saves significant costs and time.

  • How much time does the product discovery services take?

    Usually, product discovery services last from several weeks to several months. This time depends on the complexity of the project you need to discover and the specifics of the market you are about to enter.

  • What problems can solve the product discovery service?

    Product discovery services help you validate your business idea and clarify the value you can bring to customers. It saves you from unnecessary costs and resources spent on building unimportant features.

Client success stories

Contact us

    Daryna Chorna

    Customer success manager

    Clutch reviews