A dynamic approach to women’s fitness and nutrition 

About the project

Base Body is a female-focused digital strength training initiative designed to offer a holistic approach to fitness and nutrition. To deliver a truly personalized experience, the platform introduced dynamic questionnaires that generate customized training programs and nutritional guidance. A standout feature was the ability to calculate individualized weight prescriptions using advanced formulas configured by administrators, ensuring each user received an exercise plan tailored to her needs. Educational blogs further enhanced the experience, fostering user engagement through interactive and informative content. 

Challenge

The Base Body project sought to transcend the limitations of static questionnaires and fragmented nutritional advice by creating a platform capable of adapting in real-time to users’ responses. 

Designing a user-friendly interface that presented all information seamlessly at a click, without overwhelming users, was crucial as well. The system also needed to cater to different user flows, allowing programs to be completed quickly without delving into details or with a more detailed approach depending on user preference. Balancing these requirements while ensuring a beautiful and functional design presented a significant creative and technical challenge. 

Solution

The solution was a platform with a dynamic questionnaire system at its core. Each user’s answer to a question determines the subsequent question, thereby tailoring the experience in real time. This adaptive approach was complemented by a significant expansion of the platform’s capabilities to include detailed nutritional guidance, recipes, and a blog offering expert advice on both training and diet.   

The development team created an advanced admin panel to streamline the management of complex formulas and conditional logic. This panel not only simplified the process of updating and managing the system’s logic but also paved the way for future expansions and customizations.   

Features

• Dynamic questionnaire system  
• Integrated nutritional guidance  
• Training plans and workouts
• Tracking program indicators and history
• Expert advice blog  
• Advanced admin panel for formulas and logic management 
• Multiple user journey options for program completion 
• Smartphone health data integration (steps, sleep, etc) 

Technologies

JavaScript

Typescript

CSS

HTML5

Material UI

React

Xamarin

MAUI

.NET Core

Entity Framework

SendGrid

Stripe

Azure Database SQL

Azure Storage Tables

Azure AppService

Azure Blob Storage

Visual Studio

Azure Boards

Postman

С#

Business value

Base Body has redefined women’s fitness online, offering a unique combination of personalized fitness programming and comprehensive nutritional support. Its innovative approach not only caters to the immediate needs of its users but also establishes a solid base for ongoing development and expansion, demonstrating the transformative potential of digital innovation in the fitness industry.